Concept/ Art direction done while working at Iris Digital  - 2009

The Shell Fuelsave app is an easy-to-use Air application that connects your car to your PC. It dissects and evaluates your driving style, shows you ways to cut down on fuel consumption and how to save money. The Shell Fuelsave app also links into an online community built around fuel economy considered by Shell Loyalty members.

The Shell Fuelsave app engages customers through participation in challenges. The results of these challenges will inform users how to improve their driving, leading in the long run to more fuel efficiency. As the app is build with Adobe Air, appealing animations, rich media design and interactive data visualization will guide the user trough the different steps in a simple and easy to use way.