Concept/ Design/ Art direction done while working at Mook – 2007
Second campaign for the Diesel Online Denim guide. Mook was asked to re-skin the existing html Diesel online denim catalogue. A strong concept and vivid visuals helped to persuade the client into a complete flash driven online experience.
While the first campaign was just an online denim guide, the second campaign was a richer experience. Users could play an online version of ’snake’, upload images of themselves, view the winning entries of a video competition or view the denim guide.
Related: Version no longer online
Back to top