innovation and experiences
Hi, my name is Florentijn Diepeveen, a creative leader in branding, communications and marketing with experience from both agency and client side. I have worked in the position of creative director and managing director to shape and deliver strategies and exceptional customer experiences.
I have worked with a wide range of international clients and agencies to deliver strategy, technology and creativity to move the businesses forward. From unprecedented creative solutions with world-wide user engagement to an engaging brand message that has to stick. Based on insight, human truth or lateral thinking / creativity, the destination is to provide something useful and meaningful to consumers.
Over the years I have coached teams, advised clients, directed campaigns, presented to board rooms and delivered a few lectures and workshops about it all. Many projects got nominated, others awarded. Good work comes from a strong insight, big idea and dedicated craft.
Over the years I had the pleasure to collaborated with top brands like Calvin Klein, Nike, Tommy Hilfiger, Diesel, Shell, Amazon, Citroën, Sony Playstation, Red Bull, Ballantine’s, Channel 4, Virgin, Peroni and TNT.
Currently I am managing the Uber EMEA creative team in Amsterdam. Responsible for the creative vision, strategy and structure to meet business objectives. Delivering campaigns and branded content across the markets for Europe, Middle East and Africa to establish a cohesive brand narrative for the full Uber service portfolio.