innovation and experiences
Hi, my name is Florentijn Diepeveen, a multi-disciplined creative leader with roots in branding, digital innovation and (product) marketing. I’m always looking to create meaningful and valuable human/brand interactions with the ultimate goal of driving growth and business value at the intersection of systems, stories, and technology.
I’ve got over two decades of global experience covering both agency and client-side. Over the years I have worked with a wide range of international clients and agencies to deliver strategy, technology and creativity to move businesses forward. From unprecedented creative solutions with world-wide user engagement to an engaging brand message that has to stick. Based on insight, human truth or lateral thinking and/or creativity, the destination is to provide something meaningful to consumers.
Over the years I have coached teams, advised clients, directed campaigns, developed platforms, presented to board rooms and delivered a few lectures and workshops about it all. Many projects got nominated, others awarded. Good work comes from a strong insight, big idea and dedicated craft.
Throughout my career, I have been expanding the digital horizon for various global brands, something I attribute mostly to amazing team work and brave clients like; Calvin Klein, Nike, Tommy Hilfiger, Diesel, Shell, Amazon, Citroën, Sony Playstation, Red Bull, Ballantine’s, Channel 4, Virgin, Peroni and many more...
In my current role as global creative director for Uber in Amsterdam I am responsible for the creative vision, strategy and structure to meet business objectives. Delivering campaigns and branded content across the Uber platforms for +42 markets to establish a cohesive brand narrative.