Design done while working at Mook – 2007

Nike + has taken the world of runners by storm. The Nike shoe with sensor communicates with the runners iPod informing him about his performance while he is running. The run data can be send to an online profile and shared with runners all around the world.

Mook was asked to create more awareness of this product in the UK. The main target audience would be runners or people in technological niche areas. We created a virtual experience of the product that could be market in places where these people would go on the internet.

The result was a rich media banner campaign with feature movie in which the viewer experience the Nike+ device. Although the campaign ran only for short period it was quite successful with a click-through rate of 0.98.