Concept/ Design/ Art direction done while working at Mook – 2006

Mook was asked to re-skin the existing Diesel online denim catalogue. A strong concept and vivid visuals helped to persuade the client into a complete flash driven online experience.

The site animates fluidly between the different sections in keeping with the look and feel of the collections. The design, quick turn around and innovative restructuring of the site ensured Mook a place on the Diesel agency roster.

The spring summer denim site has been selected to receive the FWA Site Of The Day Award for 24th June 2006 and was nominated for a Y Design Award.